Loyal Source names Cassie Katz chief marketing officer

Loyal Source Government Services has appointed Cassie Katz as chief marketing officer and is shifting marketing into an enterprise growth function. The move is meant to sharpen the company’s federal-market positioning and connect brand, communications, client engagement and business development around mission delivery.

Why it matters: - Loyal Source is elevating marketing from a support role to a growth engine tied to federal, healthcare and mission-support work. - The change is meant to improve how the Orlando-based contractor translates its capabilities into clear value for federal clients and industry partners.

What happened: - Loyal Source Government Services named Cassie Katz chief marketing officer on September 24, 2026. - Katz joins the privately held company from the Professional Services Council, the federal contracting industry’s trade association. - Loyal Source said Katz will help strengthen the company’s voice in the federal market and expand awareness of its healthcare and mission capabilities.

The details: - Katz will lead enterprise marketing, communications and public relations. - Her remit includes integrated campaigns and market insights tied to growth. - Loyal Source said marketing will connect market intelligence, brand, communications, client engagement and business development. - Heath Starr, Loyal Source’s chief growth officer, said marketing at the company is “an accountable engine for growth, trust, and client value.” - Katz was most recently vice president of marketing and communications at PSC, where she previously served as director. - Her PSC work included launching conferences, modernizing communications platforms and processes, expanding executive thought leadership, and creating programs that brought federal leaders and industry executives together. - Katz has 20 years of experience in B2B and business-to-government marketing, strategic communications, public affairs, partnerships and business development. - Before PSC, Katz held business development and marketing roles with global public relations and communications agencies. - Katz earned a Bachelor of Science in Marketing from the University of Maryland, a Certificate in Political Journalism from Georgetown University, and a Design Thinking Certificate of Distinction from the Stanford University Design Thinking Lab. - Loyal Source is an Orlando-based company founded in 2009. - The company serves federal, state, local and commercial clients with healthcare, workforce, technology and mission-support services. - Loyal Source says its offerings include clinical services, Veteran health capabilities, workforce solutions, global mission support and technology-enabled operations.

Between the lines: - Loyal Source is signaling a broader push to compete more directly on brand, trust and market presence in the federal sector. - Katz’s background at PSC suggests the company wants someone who understands how government buyers and industry partners interact. - The appointment also reflects a more formal link between communications and revenue growth, not just awareness.

What's next: - Katz will build out Loyal Source’s enterprise marketing, communications and public relations platform. - She will also help align campaigns and messaging with the company’s growth goals and federal mission work. - Loyal Source is likely to use the role to make its healthcare and mission-support capabilities easier to understand for government customers and partners.

The bottom line: - Loyal Source is betting that a stronger marketing function can help turn existing operational scale into more federal market traction.